Saturday, November 28, 2009
I've been writing for years on the ability of shoppers to use the Internet to comparison shop. That's gone a step further now, and in some cases you can take your mobile phone and scan the barcode at the store and receive immediate feedback on where to get it at a better price.
You can also search for a specific product you're interested in and receive back a list of the prices you can find online for it.
Of course the caveat to this is you must have a smartphone to perform these tasks, so only about 17 percent of Americans can take advantage of those services.
Of course you can still go the route of checking out the Internet via your computer if you must go to a physical store to make your buy.
All of this scares retailers, and it'll probably take several more years before market penetration is at the level where it really could impact their bottom line at the potential it could.