Bing Grabs More Search Market Share

Internet Search Trends

Microsoft's (MSFT) Bing grabbed more search market share from Google, as its U.S. search share climbed to 9.3% in August. Also seeming to decline in search share at the expense of Bing is AOL, which fell from 31. percent search share in the U.S. to 3 percent. Google droped from 64.7 percent to 64.6 percent search market share.

Now the combination of Microsoft and Yahoo (YHOO) search share stands at 28.6 percent in the U.S., with expectations that it'll grow more, assuming it passes regulatory hurdles.

As far as monetizing those searchers, all major search engines have declined in generating click revenue, as together they dropped as a whole by 13.5 percent from August of 2008 in comparison to August 2009, while also falling from August from July to August 2009 by 0.6 percent.

Year-over-year, Google (GOOG) click revenue fell by 9.4 percent; Yahoo by 5.7 percent; and Microsoft by 27.2 percent.

Internet Search Trends

Majority Twitter Users Over 25

Internet Trends

In what is consistent with social networking numbers but relatively unknown by the general public, the majority of users continue to be over the age of 25, even though the perception and media reports usually refer to it as young people's networks.

Twitter is not different, as Nielsen numbers show not only is Twitter not a young user network, but it isn't even close.

An amazing 84 percent of Twitter users are over the age of 25, with 20 percent of those over the age of 55. Only 16 percent of Twitter users account for the under 25 demographic.

This has been the pattern for social networks for some time. Early adopters skew younger, and once their prolific use brings it to the attention of the media, reports attract older users who become the majority rather quickly. That has also been the pattern with MySpace and Facebook.

Even with all the Twitter hype though, very few people follow others, whether they sign up to or not. And many don't do much with it once they have an account.

Internet Trends