Tuesday, September 22, 2009

Bing Grabs More Search Market Share

Internet Search Trends

Microsoft's (MSFT) Bing grabbed more search market share from Google, as its U.S. search share climbed to 9.3% in August. Also seeming to decline in search share at the expense of Bing is AOL, which fell from 31. percent search share in the U.S. to 3 percent. Google droped from 64.7 percent to 64.6 percent search market share.

Now the combination of Microsoft and Yahoo (YHOO) search share stands at 28.6 percent in the U.S., with expectations that it'll grow more, assuming it passes regulatory hurdles.

As far as monetizing those searchers, all major search engines have declined in generating click revenue, as together they dropped as a whole by 13.5 percent from August of 2008 in comparison to August 2009, while also falling from August from July to August 2009 by 0.6 percent.

Year-over-year, Google (GOOG) click revenue fell by 9.4 percent; Yahoo by 5.7 percent; and Microsoft by 27.2 percent.

Internet Search Trends

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