Monday, August 31, 2009
Looking for an inlet into the hearts of young males, the Walt Disney Co. solidified that place today with the blockbuster acquisition of Marvel Entertainment, which they paid $4 billion for.
Not only will this give them an almost endless number of characters to experiment in movies with, it'll also give them that same number of characters to put into their theme parks and to sell to consumers via action figures and other products.
This should give them a great increase in licensing fees, above and beyond those they generate primarly target young females.
While Marvel shareholders will have to approve the bid, it seems like that shouldn't be a problem for the Mouse, which has just greatly added value to the company.